I oversaw the planning and implementation of the Third Choice campaign as part of the internal strategy committee for the Public Service Alliance of Canada. This national, multi-million dollar public awareness campaign aimed to engage and inspire Canadians to question their government's choices with a multipronged approach, including social media engagement, digital and traditional advertising, high impact public projections, and promotional materials. Campaign videos garnered half a million views on YouTube, and hundreds of media impressions helped push hundreds of thousands to the campaign website and Facebook community.
"Jeffrey is a total pleasure to work with—professional, organized and creative. He has a talent for listening, coming up with good solutions and advising for possible roadblocks. I would recommend him in a heartbeat."
—Shelina Merani, former Coordinator of Communications, Political Action and Campaigns for PSAC
(Photo: StokPic via Pexels)
I designed these postcards in support of the No More Fairy Tales campaign—a call to action to promote universal childcare using classic fairy tale imagery. The graphics were used for the online action and repurposed for social media. I also wrote the form letter and repurposed and expanded it for speaking notes and speeches. Excerpts were also used to support the campaign on Facebook and Twitter and in several reports.
"Working with Jeffrey is one of the best collaborative experiences I have had. I put him under the gun by wanting to roll out the campaign in a very short time frame and he delivered. Throughout the project, he was professional, upbeat, positive and encouraging. He offered feedback and creative ideas that we felt improved the project immensely and gave the campaign wider exposure."
—Deb Kosteniuk, Chair, PSAC Calgary Regional Women’s Committee
(Photo: Kaboompics // Karolina via Pexels)
I designed the branding and materials for the Respect Vegreville campaign microsite. These elements were easily transferable to other platforms, and we encouraged supporters to use the graphics as their Facebook profile photo and cover photo and to print a campaign sign and take a picture with it. We also printed campaign signs and banners and used the graphics on fact sheets and flyers.
(Photo: Field Engineer via Pexels)
I developed and implemented all aspects of the Friends With Benefits campaign. The concept was suggestive, tongue-in-cheek and pushed boundaries to promote the protection of employee benefits for seasonal workers. The attention-grabbing images were used in print ads throughout the Prairies and received praise from staff across the country for its bold approach. I organized the photo shoot, designed the print ads, and facilitated implementation.
(Photo: Pixabay via Pexels)