Jeffrey Vallis is a freelance writer and communications specialist living in Toronto.

Thoughts and reflections on my life and work.

Thoughts and reflections on my life and work.

I just came up with Margaret Atwood's next bestseller

Settle down. MA's Pen to Paper: A Guide to Writing isn’t a real book, just an idea for a book. But I think it would be a pretty genius one, right? The world needs more Margaret Atwood right now and I, for one, am prepared to heed her advice on writing and publishing.

This book proposal started as an assignment. I’m a forever-student committed to a life of learning and discovery (and collecting certificates). Right now, I’m earning a publishing certificate at The Chang School of Continuing Education at Ryerson University. These part-time courses ensure that I remain current and competitive by staying ahead of the trends, generating new ideas, and growing my professional network.

In my Sales and Marketing for Book Publishers (CDPB 105) class, we were asked to come up with an idea for a book—that doesn't yet exist—that would interest people and sell well. In addition to creating an original book idea, we also had to develop a title information sheet, marketing and publicity plan, catalogue page (displayed to the right), sales forecasts and proposals for special market sales.

We pulled it all together into a sales presentation to a book buyer (Sarah Ramsey, Book City bookseller/manager) and our instructor (Saffron Beckwith, Ampersand Inc. president).

Sarah said this was a no-brainer and that she would immediately buy 100 copies for her store. Saffron said the time is right and with one of the most prominent authors in Canada and one of the biggest in the world, this is destined to become a real book one day. Overall, I think they were happy (and I got a pretty decent mark to prove it—bonus!).

How much do you wish this was an actual thing, though? Maybe I’ll put in a word with Margaret and see what she can do?

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